Microsoft is building an Xbox mobile gaming store to take on Apple and Google

by Bobby Wright

In the world of mobile gaming, Apple and Google have long been dominant players. But now, Microsoft is looking to challenge their dominance with the announcement of its own Xbox mobile gaming store.

This move by Microsoft is significant as it marks the first time the company has created a dedicated mobile store for its Xbox gaming platform. The store will be accessible through the Xbox app on iOS and Android devices and will allow users to purchase and play a wide range of Xbox games on their mobile devices.

One of the major advantages of this move is that Microsoft already has a large library of popular Xbox games that it can bring to its mobile store. This includes popular titles like Halo, Forza, and Minecraft. By bringing these games to mobile devices, Microsoft is looking to tap into the growing market of mobile gamers who want to play high-quality games on their smartphones and tablets.

The move also makes sense given the recent growth in mobile gaming. According to a report from Newzoo, mobile gaming generated $77.2 billion in revenue in 2020, making up 49% of the overall global gaming market. With numbers like these, it’s clear that mobile gaming is no longer just a niche market, but rather a major force in the gaming industry.

Another key advantage for Microsoft is that it already has a large and dedicated fanbase for the Xbox platform. By bringing the Xbox experience to mobile devices, Microsoft can tap into this fanbase and offer them a new way to play their favorite games.

But Microsoft’s move into mobile gaming is not without its challenges. One of the biggest hurdles the company will face is competing with the established app stores of Apple and Google. Both companies have a stranglehold on the mobile app market and it will be difficult for Microsoft to break in.

Additionally, Microsoft will need to work hard to ensure that its mobile gaming experience is up to par with the experience offered on traditional gaming platforms. Mobile devices have limitations when it comes to processing power and graphics capabilities, and it remains to be seen how well Xbox games will translate to these devices.

Despite these challenges, Microsoft seems determined to make a splash in the mobile gaming market. The company has already made a number of moves to strengthen its gaming platform, including the acquisition of Bethesda Softworks, one of the biggest game developers in the industry.

In a statement announcing the Xbox mobile gaming store, Microsoft said that the store “will be the first to bring together thousands of games from the console, PC, and mobile worlds, making it easier for players to discover and play their favorite games on the device of their choice.”

This move is just the latest in a series of steps taken by Microsoft to position itself as a major player in the gaming industry. With the Xbox mobile gaming store, the company is looking to tap into the growing mobile gaming market and take on established players like Apple and Google.

Only time will tell if Microsoft’s efforts will pay off, but for now, the company seems poised to make a big impact in the world of mobile gaming. By offering high-quality games from its popular Xbox platform, Microsoft is looking to attract both casual and hardcore gamers to its mobile store, and establish itself as a major player in the mobile gaming market.

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